TOGETHER FOR THE SECOND TIME
UBI Banca is a banking group started by our established client, BPU when it merged with other banks. Faced with the second rebranding of the group after a very short time had passed was a very intense challenge. The project, which involved brand architecture, retail design and brand guidelines, was an extremely important step in consolidating the partnership between the bank and our agency.
REBRANDING AND NEW BRAND ARCHITECTURE