A CENTURY OF ITALIAN LEATHERSHIP
For over 100 years, Poltrona Frau has represented Italian style, design and Made in Italy manufacturing excellence all over the world. At the heart of its success is the exclusive quality of the leather. A rigorous selection and production process that lasts about two years was recognised by only a few people within this sector. To help the ‘leathership’ of the Poltrona Frau skins emerge and become established, we produced a corporate film that takes you on the extraordinary journey from concept to selection of skins, from the art of dying to the strict quality control processes, and finally to the expert crafting of the artisans who put the products together. We told a story that shares the secrets of one of the most famous Italian brands; a brand that internationally represents the excellence promised by the words Made in Italy.