Mondadori is the most renowned Italian publishing house and as its history tells, is a pioneer of editorial innovation. In 2014, it launched Flipback: an internationally famous revolution in reading was new to the Italian market. Flipback is a smart phone-sized book that is printed sideways, so that when opened, it is the same size as a standard paperback page when held open in just one hand! It is a complete paper-based reader, but its reduced size makes it most practical. First of all, explaining the product and making it appealing to the sales network was key. Then, with various instruments, pitch it to the consumer. For that step, we worked in synergy with the publishing house through all phases of the Flipback launch; from the trade presentation of the new product to the planning and production of the website and the online and radio spots.
LAUNCH, WEBSITE, IN-STORE COMMUNICATION, TRADE COMMUNICATION, ADV, FILM & RADIO COMMERCIAL