THE BEAUTY STUDIO

 

Korff is a Ganassini Institute brand and synonymous with the concept of luxury cosmetics; it is the perfect union of two souls which are each other’s counterpoints: the sensorial pleasure of cosmetics and the efficacy of scientific formulae. The brand has been on the market for over 40 years and was acquired by a Milan-based pharmaceutical company. It was during that phase that we studied the brand positioning, ‘the art of beauty’ and alongside that, the gradual evolution of the market, up to the second repositioning: ‘the beauty in science’.

 

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