THE EVOLVED BANK
IW BANK was born from a strategic project uniting two financial sector companies with diverging strengths: the digital IWbank and UBI Private Investment Bank. The result was a bank with an evolved target – a private and affluent clientele, digital-friendly and well-versed in finance culture.
For the new positioning of IWBank, the logo and brand identity was created, as was the graphic layout for the credit cards, corporate videos and internal and external signage. A freshening up of the offices in the Piazzale Zavattari building in Milan was also realized.
BRAND, CORPORATE IDENTITY, VIDEO, SIGNAGE SYSTEM