ALL THINGS IN LIFE, ROSE-COLOURED

 

La Gazzetta dello Sport, the iconic pink-paged Italian sports newspaper is the widest read sports publication in European history. Over the years, it has evolved and has expanded to include technological innovation and with all the accumulated inserts and logos, it became clear that a brand restyling was needed, but not one that would compromise the heritage or legacy of the paper. We studied and developed a rebranding project including the design system so as to give the brand a new twist on an old image that was already stong; a more contemporary take with the graphic style of today.

 

BRAND,  BRAND ARCHITECTURE, CORPORATE IDENTITY & GUIDELINES

 

GDS_primadopo_1200X801GdS_marchio_1200X801GdS_sistema marchi_1200X801

GdS_GDL_mac_1200X801GdS_Gdl_01_1200X801 GdS_gdl_04_1200X801GdS_Gdl_03_1200X801

GdS_gdl_05_1200X801GdS_gdl_06_1200X801

GdS_gdl_02_1200X801GdS_gdl_07_1200X801

GdS_iPad