ALL THINGS IN LIFE, ROSE-COLOURED
La Gazzetta dello Sport, the iconic pink-paged Italian sports newspaper is the widest read sports publication in European history. Over the years, it has evolved and has expanded to include technological innovation and with all the accumulated inserts and logos, it became clear that a brand restyling was needed, but not one that would compromise the heritage or legacy of the paper. We studied and developed a rebranding project including the design system so as to give the brand a new twist on an old image that was already stong; a more contemporary take with the graphic style of today.
BRAND, BRAND ARCHITECTURE, CORPORATE IDENTITY & GUIDELINES