EIGHTEEN YEARS OF COMMITMENT
Created to support the credit activity of the bank, Casse di Risparmio delle Province Lombarde, Cariplo Foundation is a non-profit branch that economically sustains projects of social value in the following areas: Environment, Arts and Culture, Scientific Research, Personal Care Services. To mark the 18 years in action, we produced two corporate brochures; the first aimed at 18-year-olds who were the same age as the initiative, with a fresh and colourful look and language and the other targeted donors who had already contributed to the growth. The project involved the creation of its own logo that featured all four colours of the areas of operation, television and radio spots.
BROCHURE, ILLUSTRATION, VIDEO AND RADIO SPOTS