FRESH FROM RESTYLING

 

Exquisa is a brand inside the Karwnedel group, a leading German dairy company which offers high-quality fresh and spreadable products at a reasonable price. Because Exquisa was loved for its quality, but not seen as a very strong or influential brand, it needed to have a better positioning closer to its main competitors. A brand identity strategy was carried out as well as new packaging concept that demonstrated the brand’s new values, while reinforcing the ones it had always been known and loved for.

 

REPOSITIONING AND PACKAGING

 

Exquisa Cheese Exquisa CheeseExquisa Cheese Exquisa Cheese