A MORE CONTEMPORARY SIGN, TRUE TO ITS IDENTITY, ITS HISTORY AND ITS READERS
The first newspaper in Italy is as a whole, from the content to the new graphics, always a sign of continuity, true to its identity, its history, its readers.
The redesign of the header, is not meant to be a revolution, but an evolution.
The goal was to make the Corriere della Sera more contemporary, without losing recognizability and authority, remaining an essential point of reference in the vast panorama of Italian and foreign newspapers.
The change to the header and, in parallel, to the structure of the newspaper, has made it necessary to design a new brand architecture that involved the whole Corriere della Sera system, making the wide range of its brands more harmonious, consistent and above all recognisable.
From these assumptions the new Design Guidelines are born. They are not meant to be a rigid instrument, but a starting point to guide those who have to develop and implement the image of the Corriere della Sera in a clear, consistent and relevant way starting from the brand architecture.