NATURE, SCIENCE AND DESIGN MADE IN ITALY
Bottega Verde is an Italian company specialised in the production and sales of natural cosmetics for over 40 years. The need to maintain the most influential positioning within the ‘natural’ sector lead us to a study of the visual identity focused on a deep knowledge of the science of nature, of natural beauty and of the Italian base of the company. After the brand visual and the new communications style was established, a retail identity study was conducted: in the stores, of the packaging design of some cosmetics lines and of the advertising.
BRAND VISUAL, COMMUNICATION DESIGN SYSTEM, RETAIL DESIGN, PACKAGING & COMMUNICATION IN-STORE