RESEARCH FOR NATURE
Bioclin is a dermatological brand made by the Ganassini Institute, an Italian pharmaceutical company with over 70 years’ experience in the field. Bioclin products have been distributed for years by pharmaceutical channels, and they are the fruit of long-term research within the dermatology field, integrating technological innovation and nature. Our work was strategic and was aimed at a market relaunch of the line, but also a new positioning by way of brand restyling. We highlighted the synergy between contrasting elements, making them both harmonious and beneficial. In-store communication materials were produced: display signs, models and boxes, sales folders, consumer leaflets, the print campaign, totems and corporate brochures.
ATL & BTL COMMUNICATION